I just ran a search for the term "loco2" and I was surprised that a few posts where I had mentioned the term did not show in the results (there were a total of 4 results).
I then ran a search for "loco2.com" and saw a total of 6 results, including the ones I had noticed were missing from the original results.
I'm surprised that the original search did not see the string "loco2" as part of "loco2.com". This behaviour means that users are probably missing out on relevant search results (i.e. they'd need to search for the entire URL separately to the brand name to find all mentions).