From participating on this forum I am seeing that the crowd is primarily single (mostly backpackers) or a family with no kids travelers. I think that adding more family related travel material would probably add to the sites popularity.
I mean travelling with kids doesn't have to start and end with Orlando and it's theme parks or other amusement parks. Granted that kids are not much for the museums but there are other destinations people with kids can visit.
So how can we attract more of a family crowd here?