- What’s the “elevator pitch” for our site?
Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!
Once decided, it can be sliced and diced to form:
**the tagline** the motto the blurb under the logo a convenience redirect “nickname” for the site perhaps eventually the domain name in some form
As such, while there's a lot to think about, perhaps throwing around some tagline ideas will also give us a feel for what we want from the site?