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From: http://blog.stackoverflow.com/2010/07/the-7-essential-meta-questions-of-every-beta/

  1. What’s the “elevator pitch” for our site?

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!

Once decided, it can be sliced and diced to form:

**the tagline**
the motto
the blurb under the logo
a convenience redirect “nickname” for the site
perhaps eventually the domain name in some form

As such, while there's a lot to think about, perhaps throwing around some tagline ideas will also give us a feel for what we want from the site?

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  • 4
    Where do you want to go today? (kidding ;-)
    – fretje
    Commented Jul 12, 2011 at 14:20
  • How about: Vamos!
    – hippietrail
    Commented Aug 5, 2011 at 12:24
  • How about: Ticket to Ride
    – hippietrail
    Commented Aug 5, 2011 at 12:24
  • How about: Take a Hike
    – hippietrail
    Commented Aug 5, 2011 at 12:25
  • 1
    How about: Get lost!
    – iHaveacomputer
    Commented Nov 22, 2011 at 5:01
  • And revisited six months later: The site's tag-line / slogan
    – hippietrail
    Commented Jan 17, 2013 at 1:34
  • Gah, I was trying to find this yearler!
    – Mark Mayo
    Commented Jan 17, 2013 at 1:35
  • "elevator pitch" and "tagline" are utterly unrelated. An elevator pitch is what it says, a pitch. (A pitch, just as in Hollywood or any business field, lasts for say, oh, a minute.) A 'tagline" is a specific thing in advertising (ask someone from the ad world if you're unfamiliar with it); examples include "coke is it" or "just do it", and so on. A tagline has utterly no connection, at all, to a "pitch". The question should be completely edited. It's embarrassing when terms are completely mixed-up like this, especially on a site that is ultimately about words.
    – Fattie
    Commented May 23, 2015 at 16:09

3 Answers 3

Reset to default
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"No rest for the travel obsessed"

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"Q&A for travellers, and travellers-to-be"

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The place to learn about trips and destinations, and how to be a better traveller.

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  • It's much better if i read that with a Borat accent in my head :)
    – iHaveacomputer
    Commented Nov 22, 2011 at 5:02
  • that's the only good one, well done. (the others are silly attempts at sounding like ad copy, by non ad writers)
    – Fattie
    Commented May 23, 2015 at 16:03

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