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From: http://blog.stackoverflow.com/2010/07/the-7-essential-meta-questions-of-every-beta/

  1. What’s the “elevator pitch” for our site?

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!

Once decided, it can be sliced and diced to form:

**the tagline**
the motto
the blurb under the logo
a convenience redirect “nickname” for the site
perhaps eventually the domain name in some form

As such, while there's a lot to think about, perhaps throwing around some tagline ideas will also give us a feel for what we want from the site?

  • 4
    Where do you want to go today? (kidding ;-) – fretje Jul 12 '11 at 14:20
  • How about: Vamos! – hippietrail Aug 5 '11 at 12:24
  • How about: Ticket to Ride – hippietrail Aug 5 '11 at 12:24
  • How about: Take a Hike – hippietrail Aug 5 '11 at 12:25
  • 1
    How about: Get lost! – iHaveacomputer Nov 22 '11 at 5:01
  • And revisited six months later: The site's tag-line / slogan – hippietrail Jan 17 '13 at 1:34
  • Gah, I was trying to find this yearler! – Mark Mayo Supports Monica Jan 17 '13 at 1:35
  • "elevator pitch" and "tagline" are utterly unrelated. An elevator pitch is what it says, a pitch. (A pitch, just as in Hollywood or any business field, lasts for say, oh, a minute.) A 'tagline" is a specific thing in advertising (ask someone from the ad world if you're unfamiliar with it); examples include "coke is it" or "just do it", and so on. A tagline has utterly no connection, at all, to a "pitch". The question should be completely edited. It's embarrassing when terms are completely mixed-up like this, especially on a site that is ultimately about words. – Fattie May 23 '15 at 16:09
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"No rest for the travel obsessed"

4

"Q&A for travellers, and travellers-to-be"

0

The place to learn about trips and destinations, and how to be a better traveller.

  • It's much better if i read that with a Borat accent in my head :) – iHaveacomputer Nov 22 '11 at 5:02
  • that's the only good one, well done. (the others are silly attempts at sounding like ad copy, by non ad writers) – Fattie May 23 '15 at 16:03

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