Thank you very much for your feedback last time. I'm sorry it took a long time to put this together, and I'm happy to finally present to the community round 2 of the design concept for Travel SE.
The new design kept some elements from the previous version, but the overall identity is aimed towards a different direction. We have plans to promote the site in the future, so I feel a more unique branding is needed. With that in mind, I drew inspiration for the overall aesthetics of the site from timeless signage and modern travel app UIs.
I think we all liked the ubiquitous push pin in the last logo. I felt it needed to be more unique so it can stand on its own when used outside of the site on promotional materials. I wanted it to express the excitement and freedom when traveling. I went with the concept of using 3 overlapping pins. The tails point towards different directions. The final shape and colors exude playfulness and vibrancy.
I believe this logo works very well in other mediums:
I thought you guys were kidding when you mentioned towel last time, but now I realize you were serious :) Note: this is a mockup of a towel, the actual towel we'll send out later for top user swag may look different.
Please click on the images below to view in full resolution.
For the site design, many actionable UI elements draw inspiration from signage found in airports, bus and train stations. I wanted to keep the overall look and feel clean and simple. I kept the world map as the backdrop of the site, signifying international travel. I feel this dotted version of the map fits the other elements better.
The mockups above do not contain all the site elements, but they should give you a good idea of the overall look and feel of the site design. I look forward to your feedback. If there are no major design changes, I'd like to launch the site next week. Thank you so much for your patience!